Started by two Scotsmen and a dog in 2007, Brewdog is now among Britain’s fastest growing food and drink brands, and in the midst of international expansion. But Brewdog are a company with a difference: back in 2009, long before platforms like Crowdcube existed, they ran their first equity crowdfunding round, recruiting their customers as “Equity Punks”. Three further rounds have followed. The beauty of what Brewdog did was in seeing shares not as just a financial transaction but as a means of inviting people into your purpose. With a stated mission “to make everyone as passionate about craft beer as we are” (including on the first page of the shareholder prospectus), they made it easy and accessible to join a craft beer revolution that you feel personally connected to through their beers, their bars and their ‘piss up in a brewery’ AGM. Driven (and occasionally called out) by the Punks, they operate from pioneering sustainable buildings, open source their recipes, and were one of the UK’s first Living Wage employers. From profit to purposeful profit,
few to many, distant to connected.
What we love about them:
We love the fact that they reframed how people could engage with the brand, as shareholders and fellow beer lovers with a shared purpose.