Brewdog

Started by two Scotsmen and a dog in 2007, Brewdog is now among Britain’s fastest growing food and drink brands, and in the midst of international expansion.

But Brewdog are a company with a difference: back in 2009, long before platforms like Crowdcube existed, they ran their first equity crowdfunding round, recruiting their customers as “Equity Punks”.

Three further rounds have followed. The beauty of what Brewdog did was in seeing shares not as just a financial transaction but as a means of inviting people into your purpose.

With a stated mission “to make everyone as passionate about craft beer as we are” (including on the first page of the shareholder prospectus), they made it easy and accessible to join a craft beer revolution that you feel personally connected to through their beers, their bars and their ‘piss up in a brewery’ AGM.

Driven (and occasionally called out) by the Punks, they operate from pioneering sustainable buildings, open source their recipes, and were one of the UK’s first Living Wage employers. From profit to purposeful profit,
few to many, distant to connected.

What we love about them:

We love the fact that they reframed how people could engage with the brand, as shareholders and fellow beer lovers with a shared purpose.

More information: www.brewdog.com/equityforpunks

4 days ago
We're feeling generous, so here's another one...

Clockwork Tangerine is back in our online store!🙌

We know, it's a been a while. 🍊🍻

https://t.co/50nfKJfdHv https://t.co/YN1fND8nDB
4 days ago
🚨 THIS IS NOT A DRILL!! TONY'S HOPOLONELY IS NOW AVAILABLE TO BUY ONLINE.🚨

After vigorous product testing I can confirm that this 5.7% White Chocolate & Raspberry Milkshake IPA is a delicious masterpiece🤤

Don't miss out on this one - https://t.co/2VP6NLqsz6 https://t.co/W3FGN55Y06
5 days ago
This weekend, for every point you gain when referring a newbie to Equity for Punks, we’ll double it! 🙌

And points mean prizes – check out our Live Updates to find out about the perks of referring your pals to Equity for Punks!

https://t.co/VaaiYL1G9b

#Capitalatrisk https://t.co/enpJA2ukNj
5 days ago
Kick off is just around the corner, are you fully stocked?🍻⚽️

Grab your Limited Edition Lost before 5pm tomorrow for next day delivery.

Have you collected them all?

https://t.co/wf41nfGw9o
📸: @BrewDogDogTap https://t.co/bxv9MMMYYI
5 days ago
The internet being down except Twitter is like having a snow day now you work from home...

Enjoy your day off everyone. The Social Media Manager will still be here tweeting about beer.
6 days ago
We're missing the sunshine right about now🌞

Did you enjoy a cold one the weekend?

We certainly did... https://t.co/4ttZt9FF2m
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