The Sustainable Fish Cities campaign is aiming to see unsustainable fish off the menu for good in UK restaurants, caterers, the public sector and at influential events. They believe we need a critical mass of businesses committed to only buying sustainable fish, and that government needs to respond to this growing demand by making all the UK’s fisheries verifiably sustainable, as soon as possible.
They want to create the first ever Sustainable Fish Cities – to show what can be done if people and organisations make a concerted effort to change their buying habits:
Businesses serving nearly one billion meals per year have committed to adopting a sustainable fish buying policy, across 17 towns and cities. The market for sustainable fish is growing ten times faster than for conventional fish.
The UK has the opportunity to become a world leader in well-managed fisheries and flourishing marine ecosystems – which would bring jobs and opportunities for coastal communities. They say ‘we are all in this together!’ and encourage everyone to use their power to ask for the workplace restaurants, schools, hospitals, care homes and restaurants they use to serve only sustainably sourced fish.
What we love about it:
Their model to bring coalitions together working towards a common purpose.